The Client approached Primal with a clear goal, drive positive market growth in 7 Countries (SG, TH, MY, ID, PH, HK, VN) on all 3 Conversion paths (Lazada, Shopee, where they were consistently losing market share from other major sporting good brands.


Focusing on Facebook Advertising driving revenue growth on CPAS Campaigns (Lazada, Shopee) and for the SEA Market, we utilised a lot of A/B Testing on Creatives and Key Messaging to optimise the campaign on revenue growth for each individual market thus having a catered media strategy adapted to each market and understanding consumer behaviour.


Primal planned and executed an online marketing campaign using Facebook Ads to reach the target audience from awareness to conversion by utilising an always-on approach to remind people of the brand. We also manage a focused conversion campaign to drive and gain revenue during a monthly mega sale, using a specific objective and optimisation to achieve a successful campaign.


Reduction in Overall CPO (7 Countries) Over 6 Months


Increase in Overall Reach ( 7 Countries) Over 6 Months


Increase in Overall Ad Recall Lift (7 Countries) Over 6 Months

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