Challenge

KIOSK, a furniture store specialising in steel furniture such as cabinets and storage units, is facing significant challenges in terms of visibility in the search engine world. The brand is doing reasonably well, but it struggles to compete with giant furniture companies like Index Living Mall, Homepro, Lazada, and Shopee. Overcoming this competition and increasing visibility has been challenging for KIOSK.

KIOSK Steel In Style

Approach

To address the visibility issues and improve the search engine presence of KIOSK, Primal formulated a comprehensive plan. Ensuring that the website’s content is of high quality, well-written and relevant to the target audience. This involved thorough research and analysis of the target market and customer preferences. Additionally, Primal focused on optimising the website’s meta tags, including title tags, meta descriptions and header tags. These tags play a crucial role in improving search engine rankings and attracting organic traffic. By providing appropriate and SEO-friendly meta tags, Primal aimed to enhance the visibility and discoverability of KIOSK’s website in search engine results.

Results

Primal executed the plan by incorporating targeted keywords into well-written blogs and optimising meta tags (title tags, meta descriptions, and header tags) for better search engine performance. This increased the website's visibility and reach.

294%

Increase In Goal Completion Within 5 Months

124%

Increase In Impressions Within 5 Months After Onsite

85%

Increase In Users Within 5 Months

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