Primal initiated a strategic planning phase. Recognising the limitations imposed by the lack of access to seller centers and the product’s short shelf life, we focused on building a robust remarketing pool. Our plan revolved around consistently nurturing this pool and emphasising the use of “purchases” as the primary conversion event for the remarketing audience. This approach aimed to optimise the campaign’s performance, leading to increased revenue and return on ad spend (ROAS).
Change for the better