The Fertility Treatment Clinic entered a highly competitive industry with a unique range of IVF treatments. In this contested space, the client faced the challenge of establishing a strong online presence and driving significant growth through SEO. The competitive nature of the industry meant that achieving their goals would require a strategic and effective approach.

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Primal embarked on a strategic planning phase. The primary goal was to formulate a robust strategy to drive growth through SEO. The plan included two key components: strategic keyword research and technical implementation. Primal aimed to identify the most relevant and valuable keywords to target for both blog and service pages. Additionally, Primal planned to create high-quality onsite content for these pages, ensuring that it reflected the highest level of E-A-T (Expertise, Authoritativeness, Trustworthiness) in both Google’s assessment and the eyes of users.


Primal implemented the results of the strategic keyword research by incorporating these keywords effectively into both blog and service pages. This optimisation was aimed at improving search engine visibility and attracting targeted traffic. Simultaneously, Primal created high-quality onsite content for the blog and service pages. This content not only demonstrated expertise and authority in the field but also instilled trust in both Google's algorithms and website visitors. Through these executed strategies, the Fertility Treatment Clinic began to experience growth in online visibility and user engagement, successfully positioning themselves as a reputable and reliable destination in the competitive field of fertility treatments.


Increase Organic Impressions in 7 Month


Increase in Organic Clicks Within 7 Months


Increase in Organic New Users Within 7 Months

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