In response to the challenges, Primal devised a meticulous plan. Recognizing the FDA limitations, the focus shifted towards technical SEO optimisation to ensure the campaign’s success. Primal identified that enhancing the website’s technical aspects could significantly impact its ranking and traffic. This plan aimed to make the website more crawlable and indexable, providing a strong foundation for subsequent content optimisation. The strategy emphasised on-site technical improvements as a way to lay the groundwork for success, considering the regulatory constraints.
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