The 8 Social Media Management Tools You Need To Know

Managing your brand’s social media presence demands full-time commitment. Businesses require robust tools to manage the complexities of content creation, publishing, community engagement, and performance analytics. The right platform turns overwhelming social media tasks into strategic wins, regardless of whether you handle it in-house or partner with other agencies.

In this blog we explore seven of the best social media management tools for businesses out there, and weigh their attributes, irrespective of self-management or using a social media management service in Thailand.

Free Social Media Management Tools

Before we get into our list, know that most leading platforms offer free tiers with basic functionality. These options enable small businesses to experiment with tools and their features on a trial basis. It’s best practice to utilise these free offerings in order to find the right social management platform for your needs.

Best Social Media Management Tools for Businesses

The seven social media tools  below represent the most effective solutions for businesses of all sizes, from startups to enterprises:

Hootsuite

As the most established social network management tool, Hootsuite integrates with over 35 social networks and provides comprehensive scheduling, analytics, and team collaboration features in one dashboard.

Pros:

• Manage multiple social media accounts from a central dashboard
• Plan and automate posts across major social media platforms
• Team collaboration features and advanced publishing/workflow tools.
• Integrated link shorteners and audience engagement tools
• In-depth analytics and reporting functionalities

Cons:

• Steeper learning curve due to extensive feature set
• Higher pricing tiers for advanced functionality

Pricing: Free 30-day trial available; paid plans start at $99/user/month for up to 5 social accounts.

Sprout Social

This all-inclusive platform excels at customer relationship management (CRM) integration while delivering powerful scheduling, reporting, and engagement capabilities. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and other major networks.

Pros:

• Excellent CRM functionalities for managing customer relationships.
• Comprehensive demographic insights through advanced monitoring and analytics.
• Custom branded reports exportable as CSV or PDF files
• Social listening and engagement tools with advanced features

Cons:

• 30-day free trial; paid pricing starting at $199/month per user
• Limited social network integrations compared to competitors

CoSchedule

Built as a comprehensive marketing calendar, CoSchedule helps teams plan, create, and coordinate content across social media platforms. The ReQueue feature automatically identifies optimal posting times and fills schedule gaps with top-performing content.

Pros:

• Visual editorial calendar for content planning and organization
• AI-powered optimal posting time recommendations
• Automated content recycling to maintain consistent posting
• Integration with major social networks and marketing tools

Cons:

• Maximum of 5 social media profiles included (paid additional)
• Fewer advanced analytics compared to dedicated platforms

Pricing: Free tier with basic features; paid plans start at $19/month.

Everypost

Boasting a black and white dashboard that’s both easy-to-use and rich in features, Everypost is a powerful tool that lets you curate content, create, customise, and schedule social media posts, and also pull images from Instagram, YouTube, and Flickr. Everypost allows you to create groups of users that have access to different social accounts, which makes it significantly easier if you need to manage a team.

However, you’re not getting any analytics or performance reports with this tool. For just $9.99/month, you can add up to ten social media accounts and schedule an unlimited number of posts. So it’s a great option if you’re a small business owner.

Pros

• Very easy-to-use interface

• Curate content, create, customise, and schedule social media posts.

• Integrated with Flickr, YouTube, and Instagram for easy access to different types of content

• Powerful team management tools

Cons

• Their free plan is limited to just one social media account and ten scheduled posts per month.

• No performance reports or analytics are available.

MavSocial

MavSocial specialises in visual content management with built-in image search featuring thousands of licensed photos. The Digital Asset Library stores brand assets, making visual content creation faster and more consistent across teams.

Pros:

• Built-in image library with affordable, licensed visuals
• Digital asset management for brand consistency
• Support for up to 50 different social media networks
• Campaign calendar with cyclical posting capabilities
• Conversation monitoring and message management

Cons:

• Limited performance reporting features

Pricing: Plans start at $29/month for small businesses.

Edgar

Edgar takes a unique approach to online social media management by creating an unlimited, categorised content library that automatically recycles your best-performing posts. This ensures your social media calendar never runs empty.

Pros:

• Unlimited content library with automatic categorization
• Auto-scheduler pulls from your library for continuous posting
• Bulk upload and editing capabilities
• RSS feed integration for automated content curation
• Link shortening with click-through rate tracking

Cons:

• No free tier available; pricing starts at $29/month for low tier
• Limited to 25 social media accounts maximum at highest tier

Zoho Social

Designed for small businesses, Zoho Social offers intuitive scheduling, bulk posting, and SmartQ technology that analyzes follower behavior to determine optimal posting times.

Pros:

• SmartQ scheduling based on audience analysis
• Comprehensive performance reports with analytics
• Zoho CRM integration for seamless customer management
• Advanced search for competitor tracking and keyword research
• Facebook Lead Ads integration

Cons:

• Occasional delays in real-time notifications
• Limited advanced features compared to enterprise solutions

Pricing: Free 15-day trial; paid plans start at $10/month for small businesses.

Post Planner

Focused on content curation and scheduling, Post Planner helps businesses find high-engagement content, plan publishing calendars, and maintain consistent posting schedules across Facebook and Twitter.

Pros:

• Content curation with engagement-based ratings
• Comprehensive content-type scheduling system
• One-click post optimization for each social network
• Performance metrics for published content
• Flexible pricing options for different business sizes

Cons:

• No CRM or advanced team collaboration features

Pricing: Free plans available; paid plans start at $7/month for basic features.

How to Choose the Right Social Management Platform

The best social media management tool allows you to successfully manage your social media marketing strategy, accomplish your marketing goals, and provide sufficient ROI at minimum.Though with so many great platforms available, also consider your content volume, team size, required integrations, and budget. The ideal platform depends on your content workflow, analytics, and scalability requirements; evaluate accordingly and you’ll find the right fit.