The Challenge

Established since 1993 MK Real Estate Development (MK), a public company with more than 25 projects nationwide. Primal was approached by MK after they had recently completed their new website project in alignment with an adjustment in their branding in January 2016.

As the website was new MK was sought to improve their online presence on to establish themselves as an authority within the Real Estate vertical and increasing their share of search to compete with more well-known and larger real estate brands.

The new website brought about many challenges including not having been properly migrated from the old website losing a lot of its value in Search Engine Result Pages.

The Approach

After an initial audit of MK’s online assets, competitor strategies and customer behaviour, Primal set out to optimise MK’s Google presence given that (1) it would enable the brand to generate high-intent leads and (2) increase their authority if we were able to rank them in page 1 positions for competitive search terms and (3) increase their ROI from high intent lead generation from search marketing.

Primal discovered that search marketing played a critical role in customer’s path to purchase in awareness, evaluation and buy stages. We recommend investing heavily in search marketing including both SEO and SEM campaigns to quickly drive the growth MK was looking for to improve their dominance.

Key success factors included:

  • Developed and executed an always-On SEM campaign in Google ads
  • Optimised Google My Business listings across all project locations
  • Completed a strong website migration from the old website
  • Optimised content to include search terms and to be 300+ words
  • Conducted an outreach campaign to develop references from other websites
  • Optimised the website for stronger user-experience

The Results

of Keywords on Page 1
(Within 1 Year)
Increase in Organic
(Traffic Within 1 Year)
Increase in Unique Users
(From Organic Traffic)

We interviewed company executive of M.K. Real Estate Development PLC about his experience working with Primal over the past several years.

K'Chokchai Toprateep

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