Challenge

Established since 1993 MK Real Estate Development (MK), a public company with more than 25 projects nationwide. Primal was approached by MK after they had recently completed their new website project in alignment with an adjustment in their branding in January 2016.

As the website was new MK was sought to improve their online presence on Google.co.th to establish themselves as an authority within the Real Estate vertical and increasing their share of search to compete with more well-known and larger real estate brands.

The new website brought about many challenges including not having been properly migrated from the old website losing a lot of its value in Search Engine Result Pages.

Our mission is to be a leading property developer that customers can trust to provide quality products and services that meet their needs at an affordable price, either as an owner or a tenant.

Approach

After an initial audit of MK’s online assets, competitor strategies and customer behaviour, Primal set out to optimise MK’s Google presence given that (1) it would enable the brand to generate high-intent leads and (2) increase their authority if we were able to rank them in page 1 positions for competitive search terms and (3) increase their ROI from high intent lead generation from search marketing.

Primal discovered that search marketing played a critical role in customer’s path to purchase in awareness, evaluation and buy stages. We recommend investing heavily in search marketing including both SEO and SEM campaigns to quickly drive the growth MK was looking for to improve their dominance.

Key success factors included:

  • Developed and executed an always-On SEM campaign in Google ads
  • Optimised Google My Business listings across all project locations
  • Completed a strong website migration from the old website
  • Optimised content to include search terms and to be 300+ words
  • Conducted an outreach campaign to develop references from other websites
  • Optimised the website for stronger user-experience

Results

MK engaged Primal to help with both onsite and offsite activities to ensure their website fulfilled the latest requirements as per Google’s algorithm updates whilst increasing their website authority via qualified backlinks from related and qualified websites.

1666%

Increase In Share of Search In 12 Months

0 to
10k

Organic Sessions per Month In 12 Months

310

High-Volume Keywords on Page 1 Of Google In 12 Months

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