UNC Calcium sells dietary supplements ranging from joint to eye care with the goal of driving a more profitable campaign and being able to compete in a highly competitive industry.
UNC Calcium is manufactured and researched by Thai people. The main ingredients come from deep-sea fish.
From understanding consumer behaviour, Primal found that consumers tend to have questions before purchase thus utilized Facebook Messenger to monitor and track revenue whereby tracking the “Paid” Status of chats to integrate with Facebook Ads manager.
Primal planned and customise a campaign strategy for UNC Calcium by utilising FB Messenger ads and Mark as Paid feature to help tackle consumer pain points to reduce their buying journey.
Increased Revenue in 3 Months vs. Previous Period
Increased ROI in 3 Months vs. Previous Period
