Recognising the restrictions on bidding for certain keywords, Primal strategised to select only the top-performing keywords from past campaign data. To work around the limitations on exact match brand keywords, we opted for phrase match and broad match alternatives. Leveraging Google Analytics, we refined the best target locations for the client’s campaign. Additionally, deep analysis of the client’s past data guided the planning process, leading to the development of a campaign based on valuable insights. To streamline the user journey, our team planned to direct users to a landing page with a shorter customer journey, optimising the path to purchase.
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