Skinlab had aggressive goals in terms of revenue growth on Lazada marketplace to be more competitive with major skincare brands like Estee Lauder, Sulwhasoo, Kiehl’s, L’Oreal and Lancome all competing for the same audience.
Beauty is More
By Splitting the campaign into two main periods: teaser and actual mega sale day, Primal was able to maximise visibility and exposure to users in preparation and then using a variety of ad formats and messages to the right audience at the right time to drive campaign performance growth.
Primal planed and executed a CPAS campaign by using our recommendations in term of budget allocation and target audience that was suitable for the campaign. We then monitor the performance and optimised to generate the highest ROAS possible for our client.
ROAS Improvement Compared to 10.10
Revenue Generation Improvement Compared to 10.10
No. of Purchases Improvement Compared to 10.10
