Our client, renowned for their bridal shoes crafted from the finest Italian satin by master artisans, boasts a strong brand image and has experienced considerable success on e-commerce platforms like Shopee and Lazada, consistently achieving a Return on Ad Spend (ROAS) of 15-20 each month. Despite these impressive results, they sought to maintain consistency in success with a specific focus on enhancing performance to elevate client satisfaction further.

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To achieve an even higher ROAS, Primal’s strategic approach was to use a thorough testing phase for the campaign to find, implement and evaluate the best combination of creative content and budget allocation to target the right audience. Our end goal was to ensure we could boost purchases, revenue, and ROAS within the allocated budget.


For the execution phase, we meticulously used the insights collected from our tests. We updated the campaign's creatives accordingly to reflect Sirena's unique value proposition better and reallocated the budget towards higher-performing targets. By doing so, our ad spending was much more effective. By making these strategic changes, we met and surpassed our original goals for Return on Ad Spend (ROAS), increasing sales and revenue without needing more budget. This method showed how using data-driven insights and making strategic changes to the campaign can lead to better results and happier clients.


Improvement in ROAS


Improvement in Revenue Growth


Reduction in CPA

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