In the cutthroat Thai market, Rentokil Initial, now a frontrunner in commercial pest control and hygiene services, faced formidable challenges in generating leads. The struggle included steep costs for ad clicks in a fiercely competitive environment, and inefficient lead generation strategies that saw a high rate of rejections. Additionally, their social media strategies fell short, failing to yield the expected lead volume or quality. Complicating matters, the company had to manage a variety of lead sources, including website inquiries, chats, calls, and messaging apps like Line.

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Our strategy was to expand beyond website forms to capture leads through multiple channels, including chats, calls, and messaging apps. We leveraged using tools like Search and Performance Max to broaden our reach. Additionally, we wanted to introduce Smart Bidding 2.0 to manage the budget better. This new system uses intelligent techniques to spend ad money more effectively. We also did a diligent analysis of past results, which taught us a lot about the best ways to target Rentokil’s audience, communicate, and design our ads. This data-driven approach ensures that our upcoming campaigns are tailored to Rentokil’s specific needs and poised for more significant impact and engagement.


Capitalising on insights from past performances, our team conducted focused experiments to sharpen Rentokil's advertising campaigns. The combination of Google Search Ads and Performance Max Ads broadened their market penetration, engaging a wider spectrum of potential customers. Smart Bidding 2.0 and targeted ROAS bidding were pivotal in ensuring cost-effective use of the ad budget, elevating the worth of each lead. This methodical approach effectively bridged various lead sources, uniting them under the common objective of maximising high-quality lead generation for increased sales.


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Incremental Revenue Increase


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