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SEO

Distinctive bags are available in various shapes, sizes, and materials to cater to every lifestyle and daily activity.

Challenge

The Popular Bag Brand with a longstanding presence in the Thai market, faced a critical challenge. Despite its history, the brand was experiencing a decline in customer interest, prompting a need for increased visibility and conversions on their e-commerce website. Overcoming this challenge required a thorough understanding of the market dynamics and a strategic approach.

Crafted for enhanced living, suitable for every season

Approach

The primary objective was to enhance the brand’s visibility and increase conversions on the e-commerce platform. The plan involved executing an SEO strategy that would make the client’s website more accessible to Google bots. Additionally, Primal aimed to resolve issues hindering proper crawling and indexing, such as eliminating duplicate content. The planning phase also focused on optimising On-Page elements, specifically targeting E-E-A-T (Expertise, Authoritativeness, Trustworthiness) to enhance the overall credibility of the brand.

Results

Primal implemented the SEO strategy designed to improve the website's accessibility to Google bots, ensuring efficient crawling and indexing. By fixing issues like duplicate content, we streamlined the site's performance. Simultaneously, Primal optimised the On-Page elements with a specific focus on E-E-A-T principles. This strategic execution aimed to enhance the brand's credibility and relevance, contributing to increased visibility and conversions on the e-commerce platform. Through dedicated efforts, Primal successfully revitalised the brand's online presence, ensuring its continued success in the competitive fashion market.