To achieve their ambitious financial goals for 2023, including a 60% increase in net revenue and expansion of physical store locations, Mr. Big Pillow had to refine their approach. The plan involved improving their omni-channel strategy and optimising their limited online advertising budget. They aimed to gain a better understanding of customer behavior across both online and offline channels. This planning phase was crucial for setting specific objectives and deciding on the key performance indicators to track progress and measure success.
Your ergonomic sleep solution, designed by physical therapist