To address the challenges, Primal developed a strategic plan. Their focus was on establishing effective SEO strategies for the brand’s online shop to increase impressions and visibility on Search Engine Results Pages (SERPs). Since the website had already been in existence for some time and had existing traffic, the plan aimed to tackle the challenge of attracting more traffic. This involved identifying new keywords to target and providing SEO technical recommendations to optimise the website.
The key to all beauty lies in happiness: There is no attractiveness in beauty without happiness