Grand Seiko, renowned for its craftsmanship, faced significant challenges with its website. The platform suffered from poor speed and lacked a structured layout, impacting the crawlability and core web vitals scoring. These challenges were detrimental to the user experience and the website’s performance on search engines.
Alive In Time
The primary goal was to optimise the crawlability of Grand Seiko’s website for Google. The plan prioritised three key elements: improving website speed, building a structured layout, and refreshing content for increased relevancy. The planning phase aimed to create a roadmap for addressing these issues systematically, ensuring a comprehensive and effective solution.
Primal began by implementing measures to improve website speed, addressing factors that contributed to the slow performance. Simultaneously, we worked on building a more structured layout, enhancing the overall organisation and user experience. Content was refreshed strategically to ensure it aligned with current trends and user expectations, driving increased relevancy. These executed strategies resulted in a significant increase in rankings within a short period, showcasing the effectiveness of the planned approach in enhancing the website's performance and relevance in the competitive landscape.
Increase in Search Visibility
Increase in Organic Traffic
Of Keywords on Page 1
