153% Increase in Organic Purchase Conversions in 3 Months

SEO

Offering insurance coverage for vehicle damage and/or any legal liabilities arising from the use of the car.

Challenge

As a player in the highly saturated car insurance market, our client faced formidable competitors, such as Viriyah, Roojai, and Thaivivat. These competitors have established a robust online presence. Our client’s website is a newcomer in comparison, presenting an additional layer of difficulty. Recognising these challenges, our strategy focused on leveraging blog content and in-blog Call-To-Actions (CTAs) to enhance brand awareness and facilitate user engagement.

Modern car insurance that understands customer differences

Approach

Our strategic approach was multifaceted, beginning with exhaustive keyword research tailored to the client’s product pages and blog content. We aimed to optimise each product page for specific keywords (e.g., “ประกันชั้น 1”, “ประกันรถชั้น 2+”), even suggesting the creation of new pages where necessary to capture niche segments effectively. In addition, we planned to integrate relevant content keywords and strategically placed CTA buttons within blog articles to streamline the customer’s purchase journey, effectively shortening the path from information gathering to policy acquisition.

Results

During the execution phase, we implemented our keyword strategy across the client's product pages and content, ensuring each page was optimised for maximum visibility and engagement. Simultaneously, we conducted sitewide audits to identify and address any technical issues that could impede the website's ranking potential on search engines. By rectifying these issues, we ensured a smoother user experience and enhanced online visibility. This approach aimed not only to improve the client's digital footprint but also to significantly boost brand awareness through strategic content deployment and technical optimisation.