The Challenge

Established since 1998 with more than 25 branches nationwide, Let’s Relax approached Primal for a consultation on how to improve their digital presence. Having been such an established, well-known brand, their approach to digital was outdated with Let’s Relax’s website requiring a critical update to its usability, speed and design.

Competitors in the space had a large share of search when it came to visibility within search engines such as Google which was the brand’s core channel for driving online bookings locally and abroad.

The Approach

Primal’s strategy started with understanding Let’s Relax’s digital customer and identifying core digital touch points along their journey before making an online booking. It was discovered that search marketing was their largest contributor to bookings online, and this formed our focus for the duration of the campaign.

Primal helped optimise the new website for conversions and for core target search terms, which were the key drivers of their revenue. Let’s Relax increased their share of search consequently and increased their ability to cater to their digital customer via Google Ads and an Organic Search campaign.

Let's Relax Spa image 1
Let's Relax Spa image 2
Let's Relax Spa image 3

The Results

of Target Keywords
on Page 1

After 7 Months

Increase in

After 10 Months

Return on
SEO Investment

After 11 Months


At the start, we were looking for a company who could build us a new beautiful website for our currently outdated website, including effective online marketing.

Primal responds to our challenges quickly and professionally. The team that we worked with regularly comes up with ideas or analysis that significantly improve our website and online marketing. They also have an ROI mindset and complete tasks on time.

For the digital campaigns, the results were a big increase in ROI while most of our SEO keywords are now in the first Page, many of which are also on top 3 rank. On the other hand, the website is working beautifully. There were some bugs before but, Primal fixed them in a timely fashion.

All the actions are ROI minded. Reports are clear with additional insights from staff. Staffs are pleasant to work with. They finish work on time with quality, and they also react well to additional requests and feedback.


Project Manager , Let's Relax

Get your Digital Marketing Strategy Audit with an Experienced Digital Strategist.

Get Started Today

Get Proposal
Show Buttons
Hide Buttons