Challenge

The client aimed to boost sales on the Shopee marketplace using CPAS, focusing mainly on sales surges during key times like double-digit days, mid-month, and payday. The challenge was to keep up the momentum outside these peak periods while improving the efficiency of budget allocation across different audience segments during the campaigns.

Simplicity fuels everything we do, from innovative products to sleek design and vibrant colours.

Approach

Primal recommended moving from periodic campaign bursts to an “always-on” strategy. A key part of this approach was how Primal suggested integrating Key Opinion Leaders (KOLs) to continuously boost engagement and add-to-cart metrics, priming the audience for retargeting during high-traffic sales events. Additionally, ad-set-level budget controls were planned for the remarketing campaigns to ensure more precise and effective use of funds across different audience groups.

Results

In early 2024, the always-on campaign was launched, leveraging KOL endorsements to sustain user interest and engagement throughout the year. A key focus was how Primal closely monitored the performance of these campaigns, particularly during key sales periods, to optimise retargeting efforts based on earlier add-to-cart activities. Subsequently, Primal implemented ad-set-level budgeting in the remarketing campaigns, enhancing budget control and ensuring spending was aligned with audience responsiveness. This approach not only smoothed out the sales cycle but also maximised ROI by targeting users more effectively during critical shopping periods.

I want these numbers

4.8x

Purchase Increase

4.5x

ROAS Increase

4.2x

Add To Cart Increase

I want these numbers
Copyright © 2024 Primal.
GET A FREE STRATEGY CONSULTATION
Show Buttons
Hide Buttons