JustCo has been facing a challenge in generating qualified leads via Facebook for its range of office rental solutions, including private offices, enterprise spaces, and hot desks across its Thailand branches. Despite being located in sought-after areas of Bangkok, the company has seen a decline in lead volume and a rise in Cost Per Acquisition (CPA) over the past three months. The key focus is to drive better lead performance for the OCC branch while staying within budget.
Move-in ready offices in prime locations, flexible & future-proof.
How Primal approached this challenge was to involve a targeted, data-led strategy to improve lead generation. This includes building refined lookalike audiences based on a curated list of past qualified leads – ensuring outreach to high-intent prospects who mirror existing customers. In addition, precise audience segmentation will be employed to serve relevant messages to the right audience at the right time.
How Primal approached the execution was by implementing audience targeting with precision, using data-driven insights to reach potential customers effectively. The strategy also incorporated remarketing, designed to re-engage individuals who have interacted with the brand but haven’t yet converted. By nurturing these leads, Primal aimed to drive higher engagement, improve lead quality, and maintain cost efficiency within the defined budget.
Lead Increase
CPL Decrease
CR Increase
