Our approach focused on building a clear technical roadmap to restore site health and improve search performance. We prioritised moving from client-side redirects to server-side solutions to ensure faster crawling and proper link equity transfer. Alongside this, we carried out a detailed audit of the internal linking structure to fix broken pathways and recover lost authority. We also developed a targeted on-page optimisation plan, mapping high-value keywords to refreshed landing pages. This phase highlighted how Primal simplifies complex site architecture, balancing strict insurance compliance requirements with the technical expectations of search engines and the needs of users.
Confidence for today and tomorrow
