The XCMG brand faced a fragmented site experience. The structure was disorganised, product categorisation (SKUs) lacked logic, and key information was either missing or unclear. Compounding this were technical roadblocks—from sluggish load times to unstable hosting—that disrupted user experience and impacted performance. A lack of compelling content further weakened visibility and engagement, making it difficult to connect with their target audience.
Delivering a complete range of heavy machinery to meet diverse operational needs.
We didn’t just address the problems—we overhauled them. Our team rebuilt the site’s structure from the ground up, creating a seamless, logical flow to elevate usability. We enriched SKUs with meaningful, accessible information and stabilised hosting to support faster performance. On top of this, we crafted a sharp content strategy tailored to boost search visibility and genuinely engage users.
We focused on every technical detail to sharpen performance and streamline experience. Product information was elevated—clearer, deeper, and genuinely helpful—empowering customer decision-making. Bespoke, search-first content replaced the generic, helping the brand climb the rankings while resonating with real users. Throughout, we maintained open lines of communication to ensure fast delivery and smooth collaboration.
Click Increase
Impression Increase
Phone Enquiry Increase
