How Primal approaches these challenges begins with a meticulous planning phase, ensuring every aspect is carefully assessed. We conduct a comprehensive audit of the current site structure, identifying key areas for improvement to enhance navigation, user experience, and SEO performance. Our strategy includes a detailed optimisation plan for all SKUs, category pages, and content, aligning each element with best SEO practices. Additionally, we develop a tailored SEO training programme for the development team, equipping them with the necessary skills to maintain and improve site performance over time.
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