Challenge

Scale Up Thailand, a provider of advanced logistics and fulfilment services for e-commerce, faced a major challenge: its website lacked strategic keyword targeting to attract relevant B2B search traffic. Without optimisation for the specific, high-intent terms that potential corporate clients were using, its service pages remained largely invisible online. This gap in visibility limited both lead generation and brand recognition in a highly competitive digital market, calling for expert intervention to realign its digital strategy.

Scale Up offers complete warehouse management solutions that handle every detail of back-end operations.

Approach

The first step focused on addressing core SEO weaknesses. Our team conducted in-depth B2B keyword research to identify high-value commercial terms and long-tail phrases related to logistics and fulfilment. We also recommended launching a dedicated blog section to strengthen content depth and authority. This plan reflected how Primal’s data-driven approach guided every stage of the content and SEO strategy—ensuring each service page and blog article was precisely mapped to a primary keyword to improve visibility and audience engagement.

Results

Execution involved detailed on-page optimisation and content refinement. Each service page was rewritten and restructured with targeted keywords to improve search performance, while the new blog section was filled with engaging, informative posts to capture niche search opportunities. The outcome demonstrated how Primal applied technical SEO best practices to enhance site speed, mobile responsiveness, and content relevance - creating a strong foundation for long-term organic traffic growth and higher lead conversion.

I want these numbers

x4.8

Key Event Increase

x5.2

Organic Click Increase

x10.4

Organic Impression Increase

I want these numbers
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