Our recovery plan centred on restoring both site integrity and search authority. We ran a deep technical audit to identify security gaps and cleanse the CMS from the ground up. A key part of how Primal approached this project was by restructuring the site’s content architecture around E-E-A-T principles to re-establish expertise in the shading solutions space. High-intent keywords were mapped to refreshed landing pages, while crawl budget was reclaimed through precise indexation management and sitemap optimisation, giving search engines a clean, trustworthy site to re-evaluate.
Unique Roof Solution.