94% Increased in Conversion Within 6 Months

SEO

At PETClub, our mission is to create a welcoming space for pet lovers where professional care meets genuine warmth, all within a clean, modern setting.

Challenge

As one of Thailand’s leading pet care brands, PETClub offers a wide range of premium products and services. However, the company faced a common hurdle – boosting website visibility and organic traffic to drive meaningful conversions. While their offerings are strong, the challenge was ensuring potential customers could find them online and be guided towards taking action on the site.

We are happy, when your pets are healthy

Approach

To tackle this, how Primal approached the challenge was by conducting in-depth strategic keyword research to identify high-impact terms closely aligned with PETClub’s services. These insights shaped the content strategy for both blog articles and service pages. Alongside this, technical SEO improvements were implemented to ensure the site was optimised for search engines while delivering a smooth user experience. Primal also applied the E-E-A-T framework – Expertise, Authoritativeness, and Trustworthiness – across all content planning efforts to build credibility and visibility.

Results

How Primal achieved results was through the creation of high-quality onsite content tailored to both search engines and users, rewriting and enhancing existing pages to increase their relevance and authority. By focusing on compelling content and robust technical SEO, Primal delivered impact by helping PETClub achieve stronger search rankings, increased organic traffic, and significantly improved conversion rates.