How Primal tailored the strategy was by introducing a full-funnel digital marketing plan focused on both raising awareness and driving sales. To build visibility, they used a mix of Google Masthead, Video Reach Campaigns (VRC), and Video Lineup ads. To convert interest into sales, they ran targeted Search Ads and Performance Max (PMax) campaigns. This well-rounded approach ensured PAÑPURI’s presence was felt throughout the customer journey – from discovery to purchase.
From the sensorial jasmine to the spiritual purity of rice, we were born with an innate respect for the power of nature and its healing traditions.
