Challenge

Naitamtook Printing had been operating in Lat Phrao for over 15 years, but their digital presence was being held back by a restrictive legacy CMS. The platform automatically generated duplicate URLs and offered little structural flexibility, which fractured link equity and confused search engine crawlers. Despite the quality of their printing work and their long-standing reputation, the website simply wasn’t built for modern SEO. The task was to identify how Primal could work around these architectural limitations and bring the site’s online visibility in line with the brand’s offline standing.

Committed to Advancing Print Media to Better Serve Our Clients' Needs.

Approach

We focused on two key areas: reclaiming technical authority and building content relevance. Our team ran a detailed audit to tackle the duplicate URL issue head-on and define a content roadmap aligned with high-intent search terms. A key part of how Primal approached this project was by leaning into the E-E-A-T framework, using the brand’s 15-year track record and established expertise as a foundation for credibility. The goal was to turn a static local business site into a competitive digital asset, even within the constraints of the existing CMS.

Results

How Primal delivered meaningful outcomes was through targeted technical fixes and consistent content output. We configured robots.txt and managed XML sitemaps to resolve crawl errors, then published blog content that met strict E-E-A-T standards. Refining the site architecture and targeting niche keywords helped reduce the impact of duplicate content across the domain. These combined efforts gave search engines a clean, authoritative structure to work with, driving a 12.11x increase in organic key events, 4.51x growth in impressions, and a 2.84x lift in clicks within six months.

I want these numbers

12.11x

Organic Key Event Increase

4.51x

Impressions Increase

2.84x

Clicks Increase

I want these numbers
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