How Primal planned to tackle this challenge was with a well-rounded content strategy, combining SEO best practices with tailored content creation. This included a mix of blog articles, event listings, and helpful guides aimed at addressing a wide range of search queries. The goal was to create valuable content for every stage of the customer journey – appealing to both Google’s algorithms and real users. By broadening the content mix, we were able to capture more traffic across multiple search intents and touchpoints.
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