Challenge

Despite its prime location and modern appeal, The Mercury Ville @ Chidlom struggled to stand out in Bangkok’s competitive retail landscape. The website had low organic visibility, making it difficult to rank for high-value search terms and attract the right audience. The key challenge was to improve its position in search engine results while driving traffic that matched its urban, lifestyle-focused offerings.

The Mercury Ville – Best Hang-out Space in Chidlom

Approach

How Primal planned to tackle this challenge was with a well-rounded content strategy, combining SEO best practices with tailored content creation. This included a mix of blog articles, event listings, and helpful guides aimed at addressing a wide range of search queries. The goal was to create valuable content for every stage of the customer journey – appealing to both Google’s algorithms and real users. By broadening the content mix, we were able to capture more traffic across multiple search intents and touchpoints.

Results

In practice, the team took an agile approach to SEO - constantly tracking performance and adjusting tactics based on real-time data. How Primal made key improvements was by rewriting meta titles and descriptions to increase click-through rates, while also enhancing on-page SEO for better structure and keyword alignment. With ongoing optimisation and a clear focus on high-quality content, The Mercury Ville saw a 386% increase in conversions within just six months. The result: improved visibility, higher engagement, and steady growth in organic traffic.

5x

CONV Increase

5x

Organic User Increase

77%

Organic Imp Increase

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