We focused on two key areas: testing Google Ads’ AI MAX against legacy campaign structures, and validating machine-learning optimisation for a premium education brand. Our team ran a rigorous A/B split test throughout September 2025, hypothesising that AI MAX’s ability to crawl website data and dynamically synthesise landing pages would bypass the limitations of manual targeting. A key part of how Primal approached this project was by maintaining strict oversight of the AI-generated assets, making sure automated keyword generation and ad copy remained aligned with Krutoo’s premium academic positioning while scaling reach.
The First UK-approved Homeschool Tutoring Centre In Thailand.
