Challenge

Jubilee faced major SEO challenges that held back its online visibility and search rankings. Large image files slowed down the site, harming user experience and Core Web Vitals. Parameterised URLs led to duplicate content, weakening link equity and confusing search engines. On top of that, inefficient crawl budget management made it difficult for search engines to index important pages, limiting organic reach. These technical issues prevented Jubilee from appearing on Google’s first page, restricting traffic growth. How Primal uncovered these issues was through a detailed SEO audit and then creating a data-driven plan to fix them and unlock the site’s full search potential.

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Approach

How Primal tackled these problems was to design a tailored SEO strategy focusing on technical improvements, content structure, and search engine efficiency. Image compression and next-gen formats were introduced to speed up the site. Canonical tags and structured URLs were put in place to prevent duplicate content. A refined internal linking strategy improved crawlability, helping search engines find high-value pages more easily. With keyword mapping and strategic on-page SEO, the goal was to establish Jubilee as a leading authority in its industry and drive long-term organic traffic growth.

Results

The implementation phase focused on technical fixes, including media file optimisation, URL restructuring, and enhanced meta tags to improve search engine understanding. Server-side enhancements and caching mechanisms further boosted page speed. In-depth keyword research guided content improvements, ensuring better alignment with search intent. By refining both on-page and off-page SEO, Jubilee saw a remarkable improvement in search rankings. Today, the site ranks #1 for major head keywords, with 93% of its target terms appearing on the first page - an outstanding achievement. This is how Primal’s data-driven approach transformed Jubilee’s SEO, significantly increasing organic visibility, traffic, and overall search performance.

93%

Top 3 Keywords

119%

Search Visibility Increase

56%

Organic Traffic Increase

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