We focused on two priorities: unifying domain authority through consolidation and eliminating keyword conflicts across the site. Our team mapped out 301 redirect protocols to merge the scattered microsites into one authoritative domain, then designed a content pruning schedule that matched search intent to unique landing pages. A key part of how Primal approached this project was by integrating E-E-A-T elements throughout the rebuild, from author bios to verifiable citations, to restore organic credibility and protect the brand against future core algorithm updates.
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