Challenge

Farewell Funeral Services launched a new website in Thailand but couldn’t get any traction in search. The root cause turned out to be fundamental: accidental noindex tags were completely blocking the site from being indexed by search engines. With zero visibility in organic search, traffic and conversion opportunities were at a standstill. The task was to identify how Primal could fix these technical oversights and turn a site that was essentially invisible into one that captured local market share.

The Last Time Must Also Be the Best Time.

Approach

We focused on two priorities: restoring search engine access and building long-term organic authority. Our team ran an architectural audit to fix how Google’s crawlers interacted with the site, starting with reversing the indexing blocks that had kept the site hidden. A key part of how Primal approached this project was by pairing the technical clean-up with high-intent keyword mapping and a backlink acquisition plan, connecting the immediate fix to a broader growth framework from day one.

Results

How Primal delivered meaningful outcomes was through fast technical action followed by sustained content and authority building. We removed the restrictive noindex tags to restore indexing, then launched a targeted link-building campaign to strengthen domain authority. Alongside this, we published optimised blog content addressing specific user queries to build topical relevance. Clearing the technical bottleneck and layering on quality content and backlinks drove a 13.33x increase in clicks, 4x growth in organic impressions, and a 2.48x lift in conversions within three months.

2.48x

CONV Increase

13.33x

Clicks Increase

4x

Organic Imp Increase

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