Challenge

Bonefit Clinic was dealing with severe search engine penalties caused by historical black-hat backlink practices. The domain had previously operated as a low-quality sales page, which stripped it of the credibility needed for medical content. This lack of digital trust held back the visibility of their orthopaedic specialists. The task was to identify how Primal could reverse these algorithmic setbacks, as the site’s domain penalties and poor reputation were actively suppressing organic rankings for essential bone and muscle care queries.

A Higher Standard of Care for a Better Quality of Life

Approach

Our recovery plan focused on restorative technical SEO and strict application of E-E-A-T principles. We built a framework to transition the site from a commercial landing page into a high-authority medical hub. This involved a forensic audit of the backlink profile to isolate harmful links for removal. A key part of how Primal approached this project was by prioritising user intent and mobile accessibility, making sure the clinic’s online presence reflected the professional standards of their medical team.

Results

How Primal delivered meaningful outcomes was through a thorough disavow file submission to prune unnatural links and stabilise the domain. We then optimised site architecture to improve CTR and user engagement across all devices. By refining technical metadata and content hierarchy, we transformed a damaged domain into an authoritative medical resource. These actions restored trust with search engines and patients alike, with the site achieving a 5.3x increase in organic key events, 32.63x growth in impressions and an 11.66x jump in clicks within seven months.

I want these numbers

5.3x

Organic Key Event Increase

32.63x

Impressions Increase

11.66x

Click Increase

I want these numbers
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