How Primal tackled these challenges was by developing a strategic plan focused on three key areas: site structure, technical SEO, and content credibility. We redesigned the website architecture to enhance navigation and user engagement. A technical audit helped identify performance bottlenecks, security risks, and indexing issues, forming the basis of our optimisation plan. To improve credibility, we implemented an E-E-A-T strategy that included authoritative content creation, trust-building signals, and industry recognition initiatives. At the same time, we strengthened cybersecurity with advanced protection measures to prevent future breaches and reinforce customer confidence.
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