Challenge

The client, a leading international skincare company, faced major technical challenges due to a weak internal linking structure. Their CMS restricted how pages could be interconnected, making it difficult for search engines to understand page relevance, hierarchy, and authority. This hindered the visibility and ranking potential of key product and category pages, especially for dermatologist-recommended items aimed at sensitive skin. For their entry into the Thai market, establishing topical relevance with precise local keywords became essential.

Expert-Approved Solutions for Sensitive Skin

Approach

To bypass the CMS limitations, Primal developed a dedicated Content Hub centred on core skincare topics such as “sensitive skin” and “acne-prone skin.” The first step was identifying high-intent Thai keywords that aligned with the product range, informing both content creation and site structure. The hub acted as the central authority, showing how Primal could strategically distribute PageRank by linking from the hub to related product pages and supporting articles, creating a structure search engines could easily interpret.

Results

We launched a comprehensive Sensitive Skin Solutions Content Hub containing educational material and practical guidance. New internal linking standards were introduced across existing website assets, ensuring every relevant page linked contextually back to the hub. This clear authority framework demonstrated how Primal could strengthen topical relevance in search engines. Within three months, targeted Thai keywords achieved significant ranking improvements, resulting in measurable growth in organic traffic and visibility across key product pages.

I want these numbers

70%

Page 1 Keywords

x2.1

Key Event Increase

78%

Organic Imp Increase

I want these numbers
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