Brand Radar by Ahrefs: What It Is and How to Use It in the AI SEO Era

Key Takeaways :

The Brand Radar feature from Ahrefs is a tool helping marketers understand how AI and Search Engines perceive your brand, tracking whether your brand name gets cited in AI Overviews whilst comparing against competitors, measuring Share of Voice, and analysing Content Gaps all in one place. This represents a significant step in adapting SEO strategies fully towards the AI Search era, because today, ranking alone is no longer sufficient—what matters more is ensuring your brand gets selected and referenced by AI.

As we enter an era where AI becomes the primary channel for information searching, ranking on Google’s first page is no longer the sole objective. What matters more is whether your brand gets mentioned by AI.

This is why Ahrefs launched their latest feature “Brand Radar” — a tool helping you understand the complete picture of Brand Visibility across both AI Search and Traditional Search in depth. It reveals how AI and Search Engines perceive your brand, where your brand gets cited, how many times AI mentions you, and compared to competitors, where you stand in the market.

What is Brand Radar?

Brand Radar is a new feature in Ahrefs that tracks brand appearances across various channels, from AI Responses, Search Keywords, through to Web Mentions.

Simply put, this tool serves as a “radar” helping you catch signals about where your brand gets mentioned, how many times AI cites you, and how frequently your competitors appear.

The primary purpose of this feature is helping marketers and SEO specialists see the complete picture of “Share of Voice” between brands, including understanding AI Search visibility trends and finding Content Gaps to plan content strategies precisely.

Why Brand Radar in Ahrefs Matters in the AI SEO Era

In an era where AI search replaces traditional searching, knowing what position our website ranks is no longer sufficient. What marketers need to know is “Does AI recognise our brand yet?” and “Who does AI recommend when users ask questions related to our industry?”

Brand Radar is the answer to these questions, because this feature enables you to track whether your brand gets cited on Google’s AI Overview, including other AI platforms like ChatGPT and Perplexity, whilst comparing with competitor brands in Real-time.

Key Features of Brand Radar in Ahrefs That Marketers Should Know

AI & Search Visibility Tracking

Check how much your brand appears in AI Overviews or Organic Search, with weekly trend graphs.

Competitor Benchmarking

Compare brand visibility against competitors directly, at both Domain and Entity levels.

Share of Voice (SOV) & Trend Graphs

View brand appearance proportions in the market through easy-to-understand graphs, with Impression and Engagement data.

Content Cluster & Topic Gap Analysis

Analyse topics (Clusters) your brand frequently discusses, and find Content Gaps that competitors haven’t yet covered.

Web Mentions & Sentiment Monitoring

See where people mention your brand and in what context—positive, negative, or neutral.

How to Use Brand Radar on Ahrefs

Image credit: ahrefs.com

1. Access the Brand Radar Menu

After logging into your Ahrefs account, click on “Brand Radar” — this feature sits under the Product category.

2. Select or Add Brands to Analyse

Type your brand name or Domain for the system to begin analysing data.

3. Use Filters to Select Display Views

Filter results by desired types, such as:

• AI Mentions
• Organic Search Visibility
• Competitor Mentions

4. Analyse the Results

AI Overview : See whether AI mentions your brand name.

Organic Search : View current Keyword rankings.

Web Mentions : Track where people mention your brand.

5. Share or Save Reports

Export data in CSV/PDF format to send immediately to SEO or Content Marketing teams.

Examples of Using Brand Radar in Ahrefs

Using Brand Radar isn’t limited to viewing where your brand name appears. It can also serve as an analysis tool helping you understand market overviews, competitors, and your brand’s strengths and weaknesses in AI Search and Organic Search worlds in depth.

Here are 4 usage examples helping you maximise benefit from this feature:

Check Whether Your Brand Appears in AI Overview

One standout capability of Brand Radar in Ahrefs is tracking whether Google’s AI or Perplexity cites your content.

For instance, when users search “marketing agencies in Thailand specialising in AI SEO” or “what are brand analysis tools in AI Search,” Brand Radar instantly reveals whether AI pulls information from your website or competitors to create user answers.

Track Key Competitors in Your Industry

Brand Radar provides clear visibility of who AI mentions most frequently on topics similar to yours. For example, if your business operates in the “Digital Marketing” category, you can see which brands AI most frequently cites for questions about SEO or AI Search.

Analyse Content Gaps

In an era where AI pulls information from multiple sources to create answers, what matters equally to writing articles is knowing what information you’re still missing. The Cluster Topics feature in Brand Radar reveals topics where your brand already has content, and which topics competitors have that you don’t yet.

Measure Results After SEO or PR Campaigns

After releasing SEO articles or PR campaigns, you can use Brand Radar to track whether your brand gets mentioned more in AI. The Web Mentions and AI Mentions tracking features reveal how brand movements in the online world affect AI visibility.

What Brands Gain from Extending SEO and Content Marketing Strategies with Brand Radar

Plan Content That AI Understands and Selects for Citation More Easily

With the data obtained, you’ll know what content types AI perceives as valuable, and which topics to create additional content on to increase citation opportunities.

Adapt SEO Strategies Fully Towards the AI Search Era

Brand Radar opens new perspectives showing how much your brand gets mentioned in the AI world—not merely Google page Rankings—enabling you to plan SEO strategies addressing both Search Engines and AI Engines simultaneously.

Build Topic Authority in Your Industry

Understanding which topics your brand influences, and which remain gaps, helps you build expertise (Authority) systematically and sustainably.

Dramatically Reduce Market Research Time

With Real-time reports combining Search Visibility, AI Mentions, and Share of Voice, you won’t need manual analysis or multiple tools anymore, because Brand Radar summarises everything in one place.

Key Strengths and Important Considerations

Key Strengths

Genuinely analyses AI Search visibility : Reveals how much your brand gets mentioned or cited in AI Overviews.

Clearly compares brands against competitors : Through Share of Voice and Search Visibility analysis to measure brand influence in the market.

Easy to use : Suitable for SEO and Marketing teams.

Important Considerations

Since the feature remains in Beta phase, some data may not yet cover all languages.*

Should be used alongside other Ahrefs tools like Site Explorer or Content Explorer for in-depth analysis and increased data accuracy.

*Latest information as of October 2025

Brand Radar Represents a New Step in AI Search Era SEO

Because Brand Radar in Ahrefs doesn’t merely tell you what position you rank—it also reveals whether AI sees your brand. In a world where AI becomes the intermediary between brands and consumers, understanding data from Brand Radar helps you plan SEO and Content Marketing strategies precisely, staying one step ahead of competitors.

Elevate Your Brand for AI Visibility Before Anyone Else

Don’t wait for AI to mention competitors first. It’s time your brand gets found across every channel.

As a top AI search agency and AI SEO agency in Bangkok, Primal understands both traditional SEO and the new era of AI Search Optimisation. Let us help you design winning strategies with effective AI SEO capabilities to ensure your brand gets cited in ChatGPT, Perplexity, and Google AI Overviews across the Thai market.

Because in this era, visibility isn’t about rankings anymore—it’s about earning AI’s trust.

Frequently Asked Questions (FAQs)

Q: What is Brand Radar in Ahrefs?

A: Brand Radar is a new feature in Ahrefs helping track Brand Visibility across both AI Search and Google Search, including analysing whether your brand gets cited in AI Overviews.

Q: How to use Brand Radar in Ahrefs?

A: Simply log into Ahrefs and select the Brand Radar menu, then add brand names or competitors you want to track. The system displays AI Mentions, Search Visibility, and competitor comparisons in real-time.

Q: How does Brand Radar help with SEO?

A: This tool helps you understand how AI and Search Engines perceive your brand, whilst helping find Content Gaps, plan content strategies, and adapt SEO to suit the AI Search era that emphasises information quality and trustworthiness.