Challenge

Zojirushi faced a major technical challenge. Their website’s front end relied heavily on JavaScript rendering, which created significant limitations. This setup made it difficult for search engines to properly index the site and restricted the ability to implement optimised content. As a result, the site’s visibility suffered, making it harder for key product pages to compete in a crowded online market and achieve the organic reach needed for business growth.

Inspirations From Everyday Life

Approach

Our strategy began with a meticulous audit to identify how Primal could best apply its expertise to meet the client’s needs. We focused on high-value product pages and developed a content plan aimed at enriching them with detailed, relevant information. How Primal approached content creation was guided by a strict adherence to Google’s E-E-A-T principles, helping to strengthen the brand’s authority and trust. This solid groundwork ensured that every content update served a clear purpose and delivered measurable improvements in search visibility.

Results

With a clear plan in place, we carried out content enhancements on the selected core product pages. Using a phased approach, we updated product descriptions, added detailed technical specifications, and integrated customer-focused information. This enriched content was designed to improve user engagement and strengthen relevance signals for search engines. The technical updates were carefully implemented to overcome the site’s JavaScript limitations - a key example of how Primal was able to deliver tangible SEO improvements and drive a boost in Zojirushi’s organic performance.

x5.3

Key Event Increase

x5.8

Pur. Key Event Increase

73%

Click Increase

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