Thailand’s leading gold business faced escalating Cost Per Mille Engagement Shares (CPMES) due to an ageing target audience. Despite running Facebook campaigns for years, static audience segments no longer aligned with evolving offerings like USD Gold Trade and online gold shopping. This misalignment drove inefficiencies, impacting campaign performance and cost-effectiveness.
Tradition, Trust and Innovation in Every Transaction
We overhauled their targeting strategy by refining existing audience segments to reflect current offerings. Our team identified and incorporated new, highly relevant audience segments into campaigns. This precision approach ensured ads reached optimal users for services like USD Gold Trade and online gold shopping.
Our refined targeting strategy significantly increased qualified messages whilst lowering CPMES. By expanding and optimising audience segments tailored to current business offerings, we delivered more cost-effective campaigns that improved both engagement and return on investment.
Message Increase
CPMES Decrease
