We focused on two key areas: detailed keyword mapping and content authority building. Our team identified high-intent, long-tail search terms aligned with luxury home construction, while also creating valuable articles to attract users earlier in the search journey. A key part of how Primal approached this project was by strengthening the brand’s credibility through E-E-A-T principles — showcasing expertise, author credentials, and accurate, trustworthy information to position Richiehouses as a thought leader in the luxury property space.
The Professional Home Builder
