To address the strategic shift, our approach centred on a phased reintroduction of the new campaign focus. Following a careful review of the first week’s data, we temporarily paused the underperforming car loan campaign. At the same time, we reactivated the existing, high-performing general loan campaigns to maintain stability. The core of this strategy lay in how Primal would leverage the audience intelligence gathered from these proven campaigns. By gradually reintroducing car and motorcycle loan creative assets into those established campaigns, we were able to prime the audience and generate interest, while minimising any immediate negative impact on Cost Per Acquisition (CPA) and lead volume.
Clear, compliant, customer-first credit.
