142% Revenue Growth After Adjusting Audience Structure

To address the inefficiency, we developed a strategy centred on optimising audience targeting. The plan involved a phased rollout of Meta’s Advantage+ Audience, offering a smarter approach to lead generation. By integrating this new targeting into the client’s existing B2B campaigns, we aimed to use platform algorithms to identify and engage more qualified prospects. This controlled rollout demonstrated how Primal’s methodology could deliver measurable improvements without the need for a complete campaign overhaul.