How Primal tackled the issue was by implementing hreflang tags, enabling search engines to accurately identify and index the site in both Thai and English. The content was also rewritten and optimised according to EEAT principles (Expertise, Authoritativeness, and Trustworthiness) to meet best practices for high-quality search content. Structured meta titles were introduced to enhance search visibility, particularly across pages highlighting services such as yoga sessions, cooking classes, and other resort experiences.
Step into the soul of Chiang Mai with our Thai Lanna-inspired resort
