A classic American fashion brand faced rising costs per purchase, despite running ongoing digital campaigns. Their traditional remarketing funnel, built on broad prospecting audiences such as interest-based and lookalike groups, was drawing lower-quality traffic. These audiences often lacked real intent to buy, leading to wasted ad spend and poor returns. To fix the problem at its root, a new strategy was required.
Where sophistication meets everyday wear.
Recognising the limits of the existing approach, the team shifted focus to audience quality. The goal was to build a stronger remarketing pool. We believed that users who had already engaged with the Collection ads showed higher intent. How Primal used this historical engagement data proved crucial in shaping a more precise and effective segment.
We carefully segmented and developed a tailored remarketing audience made up of users who had already engaged with Classic American Fashion Brand’s Collection ads. This group was then targeted with new campaigns using the same high-performing Collection format. The outcomes validated the strategy. Through precise targeting and a proven creative approach, we demonstrated how Primal could cut cost per purchase significantly while driving a higher volume of conversions.
Purchase Increase
CPP Decrease
