Impactful ChatGPT Prompts for SEO: Strategic Content Planning to Outperform Competitors

Key Takeaways:

ChatGPT prompts for SEO represent an approach helping brands create content that resonates with both Google and AI more effectively through “setting the right brief from the start.” Whether analysing Search Intent, planning article structures using Pillar-Cluster methodology, or writing content with clear CTAs, all these form the heart of modern SEO—not merely about “ranking” but ensuring your brand gets selected and referenced by AI across platforms like Google AI Overviews, ChatGPT Search, and Perplexity.

Many brands increasingly turn to AI for content creation, yet find those articles cannot reach Google’s first page despite “including all keywords, writing lengthy content, and building backlinks.” The frequent cause discovered is “unclear briefs given to AI,” resulting in ChatGPT producing content that appears excellent at first glance but fails to address what both Google and readers genuinely need.

At Primal, we’ve found that AI results are only as good as the quality of prompts you set. AI isn’t an independent thinker but a powerful tool when given “correct instructions” with clear direction. Therefore, this article doesn’t merely share top ChatGPT prompts for SEO that genuinely work, but also explains professional principles for briefing AI, enabling you to create content that addresses search needs and truly achieves first-page rankings.

What Are ChatGPT Prompts for SEO and Why Do They Matter?

ChatGPT prompts for SEO are “instruction sets” telling AI what we want to create, particularly when requiring AI to help write quality SEO articles addressing ranking requirements—not only on Google Search but also AI Search platforms like ChatGPT Search, Google AI Overviews, and Perplexity.

The importance of ChatGPT prompts for SEO lies in “instruction quality being the heart of results.” If briefs aren’t clear, resulting content may miss search intent. However, if instructed with proper principles, AI can create comprehensive articles with correct structure addressing both searchers and algorithms simultaneously.

8 Principles for Writing ChatGPT Prompts to Achieve Pro-Level SEO Articles

Before starting to use ChatGPT for SEO, the most critical element is “setting clear briefs” because AI understands and responds accurately only when knowing what you need.

Define the Role

Begin by clearly stating what function you want AI to perform or what role to assume, enabling ChatGPT to select appropriate thinking methods for that context, such as SEO Strategist, Copywriter, or Content Analyst.

Specify the Objective

Then define objectives clearly stating what results you want, such as increasing CTR, pushing articles to the first page with keyword X, or creating content answering Google’s People Also Ask (PAA).

Specify Audience and Search Intent

Help ChatGPT understand who you’re writing for and why readers search for this term—whether seeking additional information (Informational) or in the purchasing decision stage (Transactional).

Provide Real Data (Inputs)

Don’t forget to give AI foundational data including keyword lists, article outlines, competitor URLs, or brand USPs, enabling ChatGPT to understand direction and write content matching your requirements most closely.

Define Output Constraints

Subsequently, specify desired article structure clearly, such as article length, H2/H3 heading formatting, required FAQ quantity, or comparison table formats needed within content.

Provide Evaluation Criteria (Rubric)

To achieve quality output, instruct AI to review its own work before submitting. For example, primary keywords must appear in all appropriate positions, CTAs must clearly state brand USPs, or references must cite credible sources.

Include Examples

If requiring specific language tones, attach sample paragraphs you prefer, helping ChatGPT understand language characteristics, structure, and content depth levels you want most closely matched.

Request Comparison Versions (A/B Test)

Finally, after ChatGPT creates content, have AI create another version whilst explaining pros and cons of each approach. This helps you select writing styles most suitable for your brand.

20 ChatGPT Prompts for SEO to Achieve First-Page Rankings

Category A: Strategy and Analysis

Search Intent Analysis

Prompt: “You are an SEO Strategist specialising in Search Intent analysis. Help analyse the intent of keyword [insert keyword] determining whether it’s Informational, Commercial, or Transactional, with explanations based on current SERP results, and recommend suitable content formats such as review articles, service pages, or information guides.”

Pillar–Cluster Topic Planning

Prompt: “You are a Content Strategist. Help plan Pillar–Cluster article structure for topic [insert main topic] proposing 1 Pillar Topic and 6 related Cluster Topics, specifying primary-secondary keywords, Search Intent levels for each topic, including SERP Features to focus on (such as Snippet, FAQ, Video).”

Competitor Content Gap Analysis

Prompt: “You are an SEO Analyst. Help analyse the article from URL [insert competitor link] compared to our content. Identify at least 10 Content Gaps such as topics competitors have that we don’t, or PAA questions not yet answered, with recommendations for adding content to fill those gaps.”

Create Keyword Planning Table

Prompt: “You are a Keyword Researcher. Help create a keyword table for topic [insert topic] divided into columns: Primary Keyword / Secondary Keyword / Search Intent / Recommended H2 / and Estimated Search Frequency.”

Category B: Content Creation

Write Outline

Prompt: “You are an SEO Copywriter. Help create an Outline for an article titled [insert article title] with complete H2/H3 headings according to search Intent, adding at least 1 comparison table, and conclusion section with 5 FAQs.”

Write Full-Format Long-Form SEO Article

Prompt: “You are an SEO Writing expert. Help write a [insert word count] long-form article about topic [insert topic] using keywords [specify primary and secondary keywords] naturally. Structure with H2/H3, include tables or bullets for comprehension, and close with summary and clear CTA. Ensure this article fully addresses Intent and can genuinely compete on Google’s first page.”

Adjust Language for Easy Reading While Remaining Professional

Prompt: “You are an Editor. Help rewrite this article for easier reading whilst maintaining professional tone and expertise, using shorter sentences, separating paragraphs for easy scanning, adding transitional words for flow, whilst retaining all primary keywords.”

Create FAQ for Long-tail Keywords

Prompt: “You are an SEO Writer. Help create an FAQ set for article titled [insert article title] selecting 5 questions from search trends (People Also Ask) with concise answers not exceeding 80 words, inserting keywords naturally.”

Create Data Comparison Table

Prompt: “You are an SEO Writer. Help create a comparison table for [Options A, B, C] specifying strengths, weaknesses, approximate pricing, and usage recommendations, with one-paragraph summary of which option suits each target audience type.”

Write Short Summary for AI Overview / Snippet

Prompt: “You are an SEO Copywriter. Help summarise article [article title] within 300 characters, making it sharp, concise, covering key points with primary keyword, for use as recommended text for Snippet or AI Overview.”

Category C: On-Page SEO

Write Meta Title / Description

Prompt: “You are an SEO Expert. Help create Meta Title not exceeding 60 characters and Meta Description not exceeding 155 characters for article [article title], written persuasively to encourage clicks, inserting primary keyword naturally, proposing 3 versions for CTR testing.”

Recommend Internal Links

Prompt: “You are a Technical SEO Specialist. Help analyse article [article title] then recommend appropriate Anchor Text for linking to 3-5 internal website pages.”

Create Basic Schema Markup

Prompt: “You are a Technical SEO Engineer. Help create JSON-LD code for article [article title] in BlogPosting format including FAQPage Schema (if questions exist), with complete headline, description, author, datePublished, and mainEntityOfPage data.”

Category D: Improvement and Evaluation

Article Quality Check

Prompt: “You are a Content QA Specialist. Help evaluate this article against 10 criteria such as information completeness, Intent response, keyword usage, structure, readability, CTA presence, and source credibility. Score out of 10 with improvement recommendations summary.”

Update Old Articles

Prompt: “You are an SEO Content Editor. Help refresh the [old year] article for [new year] by adding new information, latest trends, current references, and checking whether keywords still match search intent.”

Adjust Content to Pass AI Detectors

Prompt: “You are a Copy Editor. Help adjust this article for a more natural writing rhythm, such as changing sentence structures, adding transitional words, adjusting repetitive word patterns, using more human expressions, whilst retaining primary keywords and important information completely.”

Create A/B Versions for Tone Comparison

Prompt: “You are an SEO Copywriter. Help create 2 versions of article content for topic [title]: A: Data-intensive tone emphasising techniques and numbers. B: Friendly tone, easy understanding for beginners. Then summarise pros and cons of each approach and recommend which suits the target audience [Persona] better.”

Category E: Extending to Other Channels

Write Social Media Promotion Posts

Prompt: “You are a social media copywriter. Help create Captions for Facebook and LinkedIn promoting articles [article title] starting with 1-line Hook, followed by 3 key benefits, closing with CTA to click and read, with 3 relevant Hashtag recommendations.”

Write Outreach Email for Link Building

Prompt: “You are a Digital PR Specialist. Help write a short email proposing link exchange or Guest Post with websites in [website category], specifying relevant topics, reader benefits, using polite, professional tone without being overly salesy.”

Create Infographic Brief from Article

Prompt: “You are a Content Designer. Help analyse data from article [article title] and summarise 5 main points to include in an infographic, arranged by content sequence, specifying abbreviated text / image captions / colours or icons that communicate clearly.”

Quick Tips for Using ChatGPT for SEO Effectively

Don’t input all prompts at once. Work step-by-step, gradually adjusting until achieving desired content, such as: analyse keywords → create Outline → write content → quality check.

Don’t trust AI 100%. Verify data, figures, and references every time before publishing.

Try working in the same chat so AI “remembers context” including language tone and topics, maintaining consistent style.

Finally, use “human judgement” to adjust tone, content, and perspectives to best match your target audience.

Elevate Your SEO with Primal’s Expert Team

If you want your content ranking on Google’s first page and appearing on AI Search, the Primal team—a leading AI search agency and AI SEO agency in Bangkok—offers SEO capabilities combined with AI SEO capabilities and stands ready to consult. We’re delighted to help you plan strategies, analyse keywords, and develop content matching searcher needs.

We focus on measurable results across Google Search, Google AI Overviews, and ChatGPT Search. Simply complete the form on our website, and our strategy team will contact you immediately with recommendations suited to your brand.

Frequently Asked Questions (FAQs)

Q: Which ChatGPT version should be used for SEO?

A: Use the latest versions like ChatGPT-4 or GPT-5 as they understand context more deeply, analyse search intent more accurately, and create articles aligned with SEO principles across both Google Search and AI Search better than previous versions.

Q: Will using ChatGPT for SEO cause Google to view content as low quality?

A: Not necessarily, if AI-generated content undergoes rewriting, language adjustment, and human accuracy verification. Google prioritises “content quality” over who wrote it. What matters is that content genuinely answers searcher questions and benefits readers.

Q: Can the same prompt be reused, or should new ones be written each time?

A: The same prompt can be reused if the work structure remains similar, such as writing the same article type. However, adjust wording to suit each topic, keyword, and target audience, enabling AI to understand context and create non-repetitive content.

Q: Can ChatGPT genuinely help articles rank on AI Search?

A: Yes, if prompts are set correctly with keywords addressing searcher Intent. AI Search platforms like ChatGPT Search and Perplexity prioritise articles with complete information, easy comprehension, and credibility over keyword stuffing or purely technical writing.