Challenge

AIWA proposed a challenge to Primal to hit 300,000 THB in Revenue with a ROAS of 10 in a highly competitive market that includes competitors like Mercular, Marshall, Apple, Bose and JBL.

Better standards and technology for the legendary brand AIWA

Approach

By Splitting the campaign into two main periods: teaser and actual mega sale day, Primal was able to maximise visibility and exposure to users in preparation and then using a variety of ad formats and messages to the right audience at the right time to drive campaign performance growth.

Results

Primal planned and executed a CPAS campaign by executing our recommendations for budget allocation and target audiences that were suitable for the campaign.

We also monitor and optimised the performance to generated higher ROAS for the client.

210%

Revenue Goal Overachieved Within 9 Days

30.75x

ROAS Achieved in a 9 day Campaign

207.5%

ROAS Target Was Overachieved

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